Hello! I’m Sarah Aspinall. I’m a visual artist, designer and writer based in the North of England. I create content for television, print and animation.

My love of comedic ideas and characters, illustrated patterns, hand-painted shapes and textures, children’s books, the esoteric, as well as animal friends and food, have shaped the foundation of my work.

I have nearly 20 years of experience writing, designing and illustrating for children’s television, picture books, pattern & print design and animation. I earned my BFA in illustration at the Rhode Island School of Design where I was offered a scholarship to study abroad - I’m from the UK and had never been to the USA before! I loved it and decided to transfer from the Edinburgh College of Art, where I’d been studying originally.

Over the years, I’ve been fortunate to collaborate with amazing clients like the BBC, Penguin Random House, Scholastic, The Guardian and The Santa Barbara Zoo.

Select clients include:

CBBC, CBeebies, Channel 4, Penguin Random House, Scholastic USA, The Guardian, Bloomsbury, Templar, CITV, Monkey Kingdom, TEVA, Arts Center, Moonbug & Reel FX Animation